The Facial Tissue Market will grow at highest pace owing to rising health awareness
The Facial Tissue Market will grow at highest pace owing to rising health awareness
Blog Article
The facial tissue market consists of soft, absorbent, disposable tissues that are used for wiping or absorbing moisture away from facial skin. Facial tissues are made from virgin wood pulp or recycled paper, and come in prepacked boxes or bags. They are disposable and meant for one-time use. Facial tissues offer several advantages such as portability, absorbency, softness, and hygiene. The need for hygienic and disposable facial tissues is rising owing to increasing health awareness among people regarding spreading of germs and infections.
The facial tissue market size is expected to reach US$ 21.96 Billion by 2030, from US$ $14.39 Billion in 2023, at a CAGR of 7.3% during the forecast period.
Key Takeaways
Key players operating in the facial tissue market are Kimberly-Clark, Procter and Gamble, Hengan, Vinda, CandS, WEPA, Asia Pulp and Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, Unicharm. The facial tissue market is witnessing high demand from countries with colder climates and higher spending power. Key players are investing in R&D to develop innovative tissue products with added capabilities like natural extracts, lotions, vitamins etc. Technological advancements like use of premium raw materials, advanced machinery and enhanced printing techniques are helping manufacturers launch premium Facial Tissue Market Demand.
Market Trends
Growing health and hygiene awareness: With rising health awareness, demand for disposable and hygienic paper products like facial tissues is increasing. People prefer tissues over reusable cloths due to hygiene. growing use of tissues especially in public places is a key trend.
Premiumization: Key players are launching premium tissue brands with added features like lotion infused, vitamin-c infused tissues and perfume scents to cash in on the demand for premium hygienic products. Sustainable packaging and product differentiation are further fueling the premium tissue market.
Market Opportunities
Rural market expansion: With improving rural healthcare and rising incomes, tissue products are penetrating deeper into rural areas providing new opportunities for brands.
E-commerce sales: Growing e-commerce and focus of brands on digital marketing is boosting online tissue sales offering additional growth opportunities.
Impact of COVID-19 on Facial Tissue Market Growth
The outbreak of COVID-19 has significantly impacted the growth of the facial tissue market. During the initial lockdown phase, the demand for facial tissues witnessed a steep rise as people started consuming more tissues for regular sanitization and cleaning. Also, with the work from the home trend, the home consumption of tissues increased manifold. However, as the fear of infection started rising, the supply chains and manufacturing units faced several disruptions due to shortage of labor and raw materials. This led to decline in the production and supply of facial tissues globally.
The restrictions on public gatherings and social distancing norms further affected the away-from-home consumption of tissues in offices, schools, malls etc. This portion contributes approximately 35% to the total facial tissue market. With restricted outside movements, this segment declined substantially during the peak times of the pandemic. However, the tissue manufacturers utilized this time to ramp up their production capacities and strengthen the supply chains to cater the future demand once the lockdowns are lifted. They also focused on innovative packaging formats and affordable pricing strategies to attract more consumers.
As the governments started relaxing the restrictions in a phased manner in 2021, the facial tissue market is witnessing green shoots of recovery. The home consumption remains robust as work from home culture continues. It is expected that the demand will gradually shift from panic buying to regular usage over the next 2-3 years. The tissue producers need to closely monitor the changing consumer behavior and launch targeted marketing campaigns highlighting hygiene and health benefits. Overall adaptation of new safe habits and practices will determine the growth trajectory of this market in the post COVID scenario.
Asia Pacific is the Largest and Fastest Growing Region for Facial Tissue Market
The Asia Pacific region currently holds the largest share of the Facial Tissue Market Regional Analysis in terms of value. Countries like China, Japan, India have shown highest consumption of tissues due to large populace and improving standards of living. China dominates the APAC facial tissue market with around 30% share due to strong domestic demand and manufacturing capabilities. Other high potential countries include Indonesia, South Korea and Vietnam.
The per capita usage of tissues in Asia is still lower compared to developed nations in North America and Europe. However, the APAC region is witnessing fastest growth rate of over 9% annually owing to increasing awareness about personal hygiene, western influence and rapid urbanization. Major tissue producers are augmenting their manufacturing footprints in Southeast Asia and targeting rural markets through innovative distribution channels.
The rising disposable incomes, growing women workforce and expanding modern retail infrastructure are some of the key drivers propelling the facial tissue market across Asia. Furthermore, high GDP projections of major APAC economies indicate continued dominance of this region in the future as well. The regional manufacturers are strengthening their competitiveness through technological advancements, flexible packaging and affordable price points.
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